Last Updated on April 12, 2024 by Carlos Alonso

Looking to add a new marketing piece to your brand’s strategy? Digital marketing became a popular choice for marketers to advertise their products. From videos to infographics, there are many things you can do with digital marketing. Many people would say that people have abandoned traditional ads for digital ones. However, there are still many advantages to traditional ads. One of the most popular traditional formats is brochures. If you’re considering this method, try printing color brochures.

Not sure if you should try printing brochures? In this article, we discuss some of the benefits of printing a colorful brochure. Read on to discover some great color brochure printing advice.

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It’s Cost-Effective

Printing brochures is a great way to market your products while you’re on a budget. Printing brochures can be cheaper than some online marketing methods. With the right printing company, you may even work together to produce an attractive design.

Some printing companies will even offer a discount when you buy in bulk. Brochures also contain referral information. If a reader becomes interested in your products or services, they can find your contact info.

You can give your brochure to a client, contact, and potential customers. You can save time and money by including important details in your brochure.

Brochures are Tangible

Unlike online ads, your customers can actually hold and feel your brochure. This gives your customers direct interaction with your brand. Billboards and online ads cannot offer the same tangibility.

Your customers or clients may also refer back to your brochure when needed. Despite the increasing popularity of online marketing, brochures remain an effective item. Many customers prefer to hold items when discovering a new brand.

A color brochure is a simple yet effective way to get a reader’s attention. A reader is more likely to pay attention to a brochure than ads on the web. A color brochure can give a longer-lasting impression.

Build Customer Trust

Once a customer reads your brochure, you will be able to build trust. Important information allows you to grab the reader’s attention and establish yourself. Having a brand brochure gives your business a professional appearance.

When you hand a customer a colorful brochure, they’ll associate it with quality. A high-quality brochure is something that readers think is worth keeping.

Many companies will include their brand goals and objectives. This allows a reader to see how much you care for your brand. Reliable credentials assure readers that you are a serious brand.

Holds Valuable Information

If you have a business website, you may have a contact page for your readers. However, some customers and clients will stop browsing your website if they can’t find it. A brochure allows you to insert valuable information about your brand in a compact area.

Brochures are often more useful than other print advertisement options. Postcards and letters may not offer the same amount of information. With a brochure, you can include details about your products, brand, and even your contact info.

A brochure gives you plenty of room to get your message across. You may even enhance the value of your brochure by offering discounts or coupons.

Establish Brand Authority

Print media shows your customers that you’re willing to invest in them. Business cards and letterheads may offer proof of credibility. However, a brochure can help you establish your authority as a brand.

When people discover a business, they expect printed merchandise. Brochures are a subtle reminder to your customers and clients that you offer quality. Brochures are some of the strongest print media you can offer to your customers.

Personalize Your Business

Brochures allow you to speak to your customers on a personal level. Brochures can offer a platform of one-on-one communication to your readers. You can leverage your brochure design to personalize your business.

With brochures, you have the freedom to design them according to your brand’s values. You can use certain colors to make your readers feel a certain way. This adds a personal touch to your brochure that makes readers think you’re unique.

Easy Distribution

Another benefit of brochures is that you distribute them through various channels. You can insert them in an order package when a customer buys something from your website. If you have a brick-and-mortar store, you may display these in the reception area.

You may attach these to kiosks or public bulletin boards. You may also hand out brochures at the mall or events. This includes trade shows, fairs, and exhibitions.

Basics of Creating a Brochure

Not familiar with creating a brochure? Brochures come in two types of folds. The type of fold you choose will depend on your goals and what action you want readers to take.

The first type of fold is the half fold. This is the most common and simplest type of fold. You get two equal sides, equal to four pages.

Tri-fold brochures are best for showcasing a business. You can use this to highlight your products or services. This is the best option if you want to promote your brand to potential customers and clients.

Designing Your Brochure

All company brochures must include the logo. This allows readers to identify your company with ease. A custom logo would be best if you want readers to establish yourself as a brand.

Ensure that your logos and images are high-resolution. Low-quality images will lead readers to ignore your brand. You may also include a group or team photo.

Avoid overwhelming your readers with too many fonts. Save elaborate fonts for headlines or banners. For your body, use conservative and easy-to-read fonts.

Pick a color associated with your brand or how you want your readers to feel. When creating brochures, invest in high-quality materials. Cheap or flimsy material may affect the impression you give your readers.