Importance of mobile friendly design for websites

The age of the smart phones is upon us. There are over 4 billion mobile phone in use across the world, and of these, over 1 percent are smart phones. More than 50 percent of the total local searches take place on mobile devices, and 86 percent of the mobile internet users use their devices even when they are watching television. All this proves one thing. If you want to reach out to the customers effectively, you need to make sure that they are able to access and view your website on their mobile phones.

To make the most of the influx of smart phones and their increased use for performing online searches, you need to make your website mobile friendly. This is important because after the latest algorithm change, Google will favour the websites that work well on the mobile landscape. By mobile friendly we mean that your website content should fit across any mobile screen and should have a certain amount of space between links, and some specific text sizes.

Having a mobile friendly website is a must for any business, here is why:

Customers want mobile-friendly websites

As a business owner, it is your job to keep your customers happy and satisfied. If you give them a website that is not mobile-friendly, they will be disappointed and annoyed. Research shows that websites that are not mobile friendly have bounce rates between 85 – 90 percent. This translates into immediate loss of traffic between 10 – 25 percent. Your customers need every piece of information on the go, they cannot wait to login to their computers or laptops to make an online search. They want it instantly on their mobiles. If you can do it, they will be you, or else they will go to your competitor.

Better user experience

A mobile friendly website is especially designed for mobile devices, and the users get a better experience. If the visitors access your site through a mobile device and find it cumbersome to use and navigate, they will never return. However, a mobile friendly device will engage them instantly and effectively, and will have them coming back for more. Mobile friendly sites will open up easily on mobile devices, and the visitors would get the information they are looking for instantly, and the enhanced user experience would ultimately translate into better sales and profits for your business.

Future-proof your website

If you don’t have a mobile friendly website, you don’t have a very bright future on the web. If your website is not mobile friendly and your competitor’s is, the visitors would instantly go to their site the moment they find that yours is hard to navigate. With more and more people using mobile phones for conducting online searches, every business must catch up to this trend without delay. The trend is bound to grow over the years, the penetration of smart phones and internet access is bound to increase over the years, so you need to make sure that your website is ready for it.

More Business opportunities

With more and more people searching for products and services online, every business needs to take advantage of this mammoth opportunity. Having a mobile friendly website can take you up the mobile search engine rankings, giving you a better exposure and higher traffic. Add to it the better user experience that a mobile friendly site, you are looking at better conversions and more business.

Better reputation

Having mobile friendly website shows you as a forward thinking business that cares for the needs of the customers. Your customers will engage with your brand easily, and you will enjoy a better reputation.

For mobile friendly design services, get in touch with our team right away.