Last Updated on July 27, 2024 by Carlos Alonso
Coming up with innovative, creative, or unusual direct mail campaign ideas may seem difficult. But it is possible to make your business stand out and with a little time and effort it will get noticed by consumers. A popular concept is to use candy to attract recipients and help consumers remember your brand and product.
You can use a printing company and inexpensive products to offer a personalized gift that is very affordable, with an enormous impact on the recipient. With all of the small businesses and large corporations competing for market share you need to think outside of the box and get creative to attract consumers and stay relevant.
Instead of a boring text postcard, why not include an item that will be treasured, so your junk mail is a treasure that the recipient wants to keep and thinks of fondly. One way to grab consumers and make them notice you right away is to print your copy on fake money, because few can resist this technique and they are likely to show the materials to others as well.
Some Direct Mail Campaign Ideas Use Candy to Sweeten the Deal
Instead of the same old direct mail campaign ideas why not add some sweet treats. This method does not have to cost a lot; many candies can be purchased in bulk lots for pennies each. When your mailing arrives the consumer will be thrilled to get candy. Also, the included candy helps them remember your company and product for a much longer time.
Use a Printing Company to Personalize Items for Recipients
Find a printing company that can personalize inexpensive items, such as key chains or coffee mugs. This is one of the most effective direct mail campaign ideas because few people will toss away anything that is personalized with their name or address. These items tend to be retained, and they serve as a reminder of what your company can offer the consumer.
Use a Printing Company to Personalize Items for Recipients
Find a printing company that can personalize inexpensive items, such as key chains or coffee mugs. This is one of the most effective direct mail campaign ideas because few people will toss away anything that is personalized with their name or address. These items tend to be retained, and they serve as a reminder of what your company can offer the consumer.
Think Outside the Box and Get Creative
Get creative with your direct mail campaign ideas and you may be surprised at the outcome. Coconut mailers are available that mimic a coconut shell, and the zipper access the interior space. You can place your materials in the shell and mail the package to your targeted demographics. The cost for this is usually very affordable but the impact can be incredible.
Turn Junk Mail into Treasured Items
With the right value added promotional materials and the best printing company you can turn your junk mail into a treasure for the recipient. This is one of the direct mail campaign ideas that may cost a little more but for valued customers and highly targeted smaller markets this method could really pay off. A silver platter or placard with the copy engraved is a great way to boost consumer interest and profits.
Use Fake Money to Grab Attention
One of the more unusual direct mail campaign ideas is to use fake money. Which is printed with your company information and your promotional offer. Some of these items may seem very realistic at first, especially when bundled together. Make sure that the printing company chosen can handle this for you before you make any final decision though.
What other direct mail campaign ideas can you think of that are unusual and creative? What have you tried in the past?
