Last Updated on July 29, 2024 by Carlos Alonso
Discover the power of 6 X 11 postcards for Every Door Direct Mail (EDDM) campaigns. Find out why this size is the best option and how it can help you reach your target audience effectively.
What is EDDM?
EDDM stands for Every Door Direct Mail. It is a service offered by the United States Postal Service (USPS) that allows businesses to target specific zip codes or neighborhoods with their direct mail campaigns. EDDM eliminates the need for purchasing mailing lists and permits, making it an affordable option for small businesses.
With EDDM, businesses can send postcards, flyers, or brochures to every household in a chosen area without needing to know individual names or addresses. This makes it an effective way to reach a large audience with minimal effort and cost.
How does EDDM work?
To use EDDM, businesses need to select the zip codes or neighborhoods they want to target and choose the size and type of mailpiece they want to send. The USPS provides a mapping tool that helps businesses identify the delivery routes within their selected areas.
Once the target areas have been identified, businesses can design their mailpieces according to USPS guidelines and drop them off at a local post office for delivery. The USPS charges a flat rate per piece for EDDM mailings, which varies depending on the size and type of mailpiece used.
Why use postcards for EDDM?
Postcards are one of the most popular types of mailpieces used in EDDM campaigns because they are affordable, easy to design and print, and have high visibility. Postcards also allow businesses to convey their message quickly and effectively while providing ample space for branding and promotional offers.
What are the benefits of using 6 X 11 postcards for EDDM?
Affordability
- 6 X 11 EDDM Postcards are one of the most affordable types of direct mail marketing materials available. They are less expensive to print and mail than larger pieces like brochures or catalogs.
- 6 X 11 EDDM postcards have a flat rate pricing structure, which means that businesses pay the same amount per piece regardless of how many they send.
Easy Design and Printing
- Postcards are easy to design and print, even for businesses with limited graphic design experience. Many online printing companies offer templates and design tools that make it simple to create professional-looking postcards.
- Postcards can be printed in large quantities quickly, making them an ideal choice for time-sensitive campaigns or promotions.
High Visibility
- Postcards have high visibility because they are delivered directly to households and do not need to be opened like envelopes.
- Postcards also provide ample space for branding and promotional offers, making them an effective way to capture the attention of potential customers.
How many postcard sizes are available for EDDM?
The USPS offers several sizes of postcards that can be used for EDDM campaigns. These include:
- 4.25″ x 11″
- 6.25″ x 9″
- 6″ x 11″
- 8.5″ x 11″
How does the size of a postcard affect its effectiveness in EDDM?
The size of a postcard can have a significant impact on its effectiveness in EDDM campaigns. Larger postcards tend to be more eye-catching and memorable, but they also cost more to print and mail.
Smaller postcards are more affordable and easier to design, but they may not stand out as much in a mailbox filled with other mailpieces. Ultimately, the size of a postcard should be chosen based on the goals of the campaign and the budget available.
Can I include more information on a larger postcard for EDDM?
Yes, larger postcards provide more space for businesses to include information about their products or services. However, it is important to balance the amount of information provided with the overall design and readability of the mailpiece.
Too much text or cluttered design can make it difficult for recipients to understand the message and take action. It is recommended that businesses focus on providing clear, concise messaging that highlights their unique value proposition and includes a strong call-to-action.
How do I design an effective 6 X 11 postcard for EDDM?
To design an effective 6 X 11 postcard for EDDM, businesses should follow these guidelines:
- Use high-quality images that are relevant to the message being conveyed
- Incorporate branding elements like logos and color schemes
- Include a clear headline that captures attention
- Provide concise messaging that highlights unique value propositions
- Incorporate a strong call-to-action that encourages recipients to take action
- Avoid cluttered designs or too much text
- Ensure all necessary contact information is included
Are there any specific guidelines or requirements for designing a postcard for EDDM?
Yes, the USPS has specific guidelines and requirements that must be followed when designing postcards for EDDM campaigns. These include:
- Postcards must be rectangular in shape
- Postcards must meet minimum and maximum size requirements
- Postcards must have a clear return address and permit indicia
- Postcards cannot contain any non-deliverable items like magnets or samples
- The mailpiece design must comply with all postal regulations and guidelines
What type of paper should I use for my 6 X 11 postcards for EDDM?
The type of paper used for EDDM postcards can vary depending on the design and budget available. However, it is recommended that businesses use high-quality paper that is at least 80lb cover weight to ensure durability during mailing.
Glossy or matte finishes can also be used to enhance the visual appeal of the mailpiece, but it is important to avoid designs that may cause glare or make text difficult to read.
How long does it take to print and distribute 6 X 11 postcards for EDDM?
The time it takes to print and distribute 6 X 11 postcards for EDDM can vary depending on several factors, including the quantity ordered, the complexity of the design, and the printing company’s production schedule.
In general, businesses should allow at least two weeks from the time they submit their order to when they expect their mailpieces to be delivered. It is recommended that businesses work with a reputable printing company that has experience handling EDDM campaigns to ensure timely delivery.
Is there a minimum or maximum number of postcards required for an EDDM campaign using 6 X 11 size cards?
No, there is no minimum or maximum number of postcards required for an EDDM campaign using 6 X 11 size cards. However, businesses should consider the cost-effectiveness of their campaign and the budget available when determining the quantity to order.
It is recommended that businesses work with a printing company that offers competitive pricing and flexible quantity options to ensure they get the most value from their investment.
Can I target specific neighborhoods or areas with my 6 X 11 postcards through EDDM?
Yes, businesses can target specific neighborhoods or areas with their 6 X 11 postcards through EDDM. The USPS provides a mapping tool that allows businesses to select delivery routes within specific zip codes or neighborhoods based on factors like income level, age, and household size.
This makes it easy for businesses to target their ideal audience and maximize the effectiveness of their direct mail campaigns.
Are there any case studies or success stories that showcase the effectiveness of using 6 X 11 postcards for EDDM?
Yes, there are many case studies and success stories that demonstrate the effectiveness of using 6 X 11 postcards for EDDM campaigns. For example:
- A local restaurant used a targeted EDDM campaign with 6 X 11 postcards to promote a new menu item. The campaign resulted in a significant increase in foot traffic and sales during the promotion period.
- A landscaping company used EDDM with 6 X 11 postcards to target high-income neighborhoods in their service area. The campaign resulted in a significant increase in leads and new customers.
- A real estate agent used EDDM with 6 X 11 postcards to promote an open house event. The campaign resulted in a high turnout and several offers on the property.
These examples demonstrate the versatility and effectiveness of using 6 X 11 postcards for EDDM campaigns across a variety of industries and applications.
In conclusion, 6 x 11 postcards are the ideal choice for EDDM due to their perfect size, cost-effectiveness, and ability to grab the attention of potential customers.
